PENGARUH ELECTRONIC WORD OF MOUTH (eWOM) TERHADAP MINAT BERWISATA BAIK SECARA LANGSUNG MAUPUN MELALUI INTERVENING SIKAP PADA OBJEK WISATA TANJUNG LESUNG

SYARIYAH, SYARIYAH (2015) PENGARUH ELECTRONIC WORD OF MOUTH (eWOM) TERHADAP MINAT BERWISATA BAIK SECARA LANGSUNG MAUPUN MELALUI INTERVENING SIKAP PADA OBJEK WISATA TANJUNG LESUNG. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Syariyah, 2015; The Influence of eWOM Toward Travel Intention Directly and Through Attitudes as a Mediation of Tanjung Lesung. Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry Wibowo SE, M.Si & Agung Kresnamurti RP, ST, MM The purpose of this research are: 1) To find out the description of eWOM, attitudes, and travel intention of Tanjung Lesung, 2) test empirically the influence of eWOM toward travel intention of Tanjung Lesung, 3) test empirically the influence of eWOM toward attitudes of Tanjung Lesung, 4) test empirically the influence of attitudes toward travel intention of Tanjung Lesung, 5) test empirically the influence of eWOM toward travel intention through attitudes as a mediation of Tanjung Lesung. The object of this research was 200 respondents who have never been to Tanjung, but they knew and engaged in eWOM about Tanjung Lesung on online Kaskus Traveller Indonesia. The results of descriptive test explained that eWOM has direct and indirect effect toward travel intention through attitudes as a mediation. Information is provided and searched by those who have a willingness to travel. it tends to make a positive evaluation of behavior about destinations.The more positive the attitude toward the behavior, the stronger will be the individual’s intentions to visit the destinations. Keywords: eWOM, Attitudes, Travel Intention,Tanjung Lesung

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ., Pembimbing II: Agung Kresnamurti RP, ST, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 22 Jan 2018 06:10
Last Modified: 22 Jan 2018 06:10
URI: http://repository.fe.unj.ac.id/id/eprint/2695

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