PENGARUH EXPERIENTIAL MARKETING, FOOD QUALITY, DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION SERTA DAMPAKNYA TERHADAP REPURCHASE INTENTION PADA CAFE BERKONSEP VINTAGE DI JAKARTA

JULIA, ANDARI OLGA (2015) PENGARUH EXPERIENTIAL MARKETING, FOOD QUALITY, DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION SERTA DAMPAKNYA TERHADAP REPURCHASE INTENTION PADA CAFE BERKONSEP VINTAGE DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Andari Olga Julia, 2015; The Effect of Experiential Marketing, Food Quality, and Service Quality toward Customer Satisfaction and Its Impact on Repurchase Intention at Vintage Concept Cafes in Jakarta. Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry Wibowo SE, M.Si & Usep Suhud, Ph.D The purpose of this research are: 1) To examine whether experiential marketing affect customer satisfaction at the vintage concept cafes in Jakarta, 2) To examine whether food quality affect customer satisfaction at the vintage concept cafes in Jakarta, 3) To examine whether service quality affect customer satisfaction at the vintage concept cafes in Jakarta, 4) To test whether there is influence between customer satisfaction to repurchase intention at vintage concept cafes in Jakarta. The object of this study was 265 respondents who had ever come to a vintage concept cafés in Jakarta. The research model is analyzed using SEM. This descriptive test results show that experiential marketing has no affect on customer satisfaction, quality food affect on customer satisfaction, service quality affect on customer satisfaction, and customer satisfaction affect repurchase intention at the vintage concept cafés in Jakarta. Keywords: experiential marketing, food quality, service quality, customer satisfaction, vintage concept cafes in Jakarta

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