PENGARUH KOMUNITAS MEREK DAN CITRA MEREK TERHADAP LOYALITAS MEREK MOTOR HONDA TIGER (Survei pada Komunitas motor Honda Tiger, Bekasi Tiger Club)

HAKIM, AISHA ALDILA (2013) PENGARUH KOMUNITAS MEREK DAN CITRA MEREK TERHADAP LOYALITAS MEREK MOTOR HONDA TIGER (Survei pada Komunitas motor Honda Tiger, Bekasi Tiger Club). S1 thesis, Universitas Negeri Jakarta.

[img]
Preview
Text
Cover.pdf

Download (0B) | Preview
[img]
Preview
Text
Table_Of_Content.pdf

Download (0B) | Preview
[img]
Preview
Text
Chapter1.pdf

Download (0B) | Preview
[img] Text
Chapter2.pdf
Restricted to Repository staff only

Download (0B)
[img]
Preview
Text
Chapter3.pdf

Download (0B) | Preview
[img] Text
Chapter4.pdf
Restricted to Repository staff only

Download (0B)
[img]
Preview
Text
Chapter5.pdf

Download (0B) | Preview
[img]
Preview
Text
Bibliography.pdf

Download (0B) | Preview

Abstract

ABSTRACT Aisha Aldila Hakim, 2013: The Influence of Brand Community and Brand Image to the Brand Loyalty of Honda Tiger (Survey on Motor Cycle Community Bekasi Tiger Club) Skripsi S1, Jakarta: Study Program of S1 Management, Faculty of Economics, State University of Jakarta, January 2013. The purpose of this study are: 1) Knowing the description of brand community, brand image, and brand loyalty on motor cycle community Bekasi Tiger Club.2) Knowing the influence of brand community and brand image simultaneously or together against brand loyalty on motor cycle community Bekasi Tiger Club, 3) Knowing the influence of brand community on brand loyalty on loyalty on motor cycle community Bekasi Tiger Club, 4) Knowing the influence of brand image to the brand loyalty on motor cycle community Bekasi Tiger Club, 5)Knowing which variable between brand comunity and brand image, is more dominan to brand loyalty. The observation unit is 112of Bekasi Tiger Club’s membe at Bekasi. Research designs used are descriptive and causal. Sample determination technique using convenience sampling. Data collection techniques using a questionnaire with a Likert scale from 1 to 5. The results of descriptive analysis showed: 1)Brand Community of Tiger Motor Sport has already looks good in terms of internal relation of member, tradition, and moral responsibility. 2) Brand Image of Tiger Motor Sport has already looks in terms of attribute, advantages ,and thorough. 3) Brand Loyalty of Tiger Motor Sport has already looks in terms of behavioral and attitudinal loyalty. The results of this research through hypothesis testing of t and the F-test show that there is the influence of brand community on the brand loyalty, there is the influence of brand image on brand loyalty, and there is the influence of brand community and brand image simultaneously or together against on brand loyalty. Based on the determination of the coefficient of 51.3 %, then variation of brand loyalty is 51.3% determined by variable brand community and brand image. . Keywords: brand community, brand image, brand community, Tiger Motor Sport, Bekasi Tiger Club.

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ; Pembimbing II: Dra. Basrah Saidani, M.Si
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Pabrik (Plant Manajemen)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 23 Jan 2018 06:44
Last Modified: 23 Jan 2018 06:44
URI: http://repository.fe.unj.ac.id/id/eprint/2720

Actions (login required)

View Item View Item