PENGARUH IKLAN TELEVISI DAN PERSEPSI HARGA TERHADAP MINAT BELI PRODUK MINUMAN ISOTONIK MIZONE (SURVEI PADA PENGUNJUNG CARREFOUR ITC KOTA DEPOK)

PUTRA, DINNO RAEYGA (2014) PENGARUH IKLAN TELEVISI DAN PERSEPSI HARGA TERHADAP MINAT BELI PRODUK MINUMAN ISOTONIK MIZONE (SURVEI PADA PENGUNJUNG CARREFOUR ITC KOTA DEPOK). S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTARCT Dinno Raeyga Son, 2014; Influence of Television Advertising and Price Perception on the Interests Purchase (survey on visitors Carrefour ITC Depok City). Advisory team: Dr. Mohammad Rizan, SE, MM., Agung Kresnamurti, ST, MM. The purpose of this research include: 1) to know the description of Television Advertising, Price Perception and buying interest, 2) to determine the effect of television commercials on buying interest Mizone isotonic drinks, 3) to determine the effect of price perception on purchase interest isotonic drinks Mizone, 4) to determine the effect of television advertising and price perception together against buying interest. This research took of 100 respondents as sample. The research type was descriptive, using a non-probability method, more specifically using accidental sampling. Using survey methods and field research. The results of the hypothesis showed 1) Television advertising (X1) significantly influence buying interest (Y) Mizone isotonic drinks (using a significance level (5%) with a significance value of X1 to Y for 0000). 2) perceptions of price (X2) significantly influence buying interest (Y) Mizone isotonic drinks (using a significance level (5%) with a significant value of X2 to Y for 0000). 3) television advertising and price perception together significantly influence buying interest. And analytical results of this study showed determination in television commercials and perceptions of the price of buying interest of 47%. While 53% is influenced by other variables not included in the study. Keywords: Television Advertising, Price Perception, Interests Purchase.

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Dr. Mohamad Rizan, SE, MM ; Pembimbing II: Agung Kresnamurti RP, ST, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 26 Jan 2018 01:49
Last Modified: 26 Jan 2018 01:49
URI: http://repository.fe.unj.ac.id/id/eprint/2783

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