JAMIL, ASEP NURANI (2014) PENGARUH KESADARAN MEREK DAN PERSEPSI KUALITAS TERHADAP EKUITAS MEREK TOLAK ANGIN (Survei Pengguna Jamu Tolak Angin di Fakultas Ekonomi Universitas Negeri Jakarta). S1 thesis, Universitas Negeri Jakarta.
|
Text
Cover.pdf Download (150kB) | Preview |
|
|
Text
Table_Of_Content.pdf Download (17kB) | Preview |
|
|
Text
Chapter1.pdf Download (32kB) | Preview |
|
![[img]](http://repository.fe.unj.ac.id/style/images/fileicons/text.png) |
Text
Chapter2.pdf Restricted to Repository staff only Download (48kB) |
|
|
Text
Chapter3.pdf Download (139kB) | Preview |
|
|
Text
Chapter4.pdf Restricted to Repository staff only Download (167kB) |
|
|
Text
Chapter5.pdf Download (41kB) | Preview |
|
|
Text
Bibliography.pdf Download (11kB) | Preview |
Abstract
ABSTRACT Asep Nurani Jamil, 2014; The Influence of Brand Awareness and Perceived Quality Towards Brand Equity: Survey on Jamu Tolak Angin Users in Faculty of Economy State University Of Jakarta. Advisory Team: Setyo Ferry Wibowo, S.E., M.Si., Agung Kresnamurti, S.T., M.M. This study aims to describe clearly about brand awareness, Perceived quality and Brand equity on Faculty of Economy at State University of Jakarta. The second objective is to test the influence of brand awarenesson brand equity. The third objective is to test the influence of perceived qualityon brand equity. And the fourth objective is to test the simultaneously the influence between brand awarenessand perceived qualityto brand equity. Population of the research are jamu Tolak Angin users in Faculty of Economy, State University of Jakarta. Sampling totaled 82 respondents using nonprobability sampling method. While part of nonprobability sampling used was purposive sampling. The research was carried out quantitatively, descriptive and causal research design, and use survey methods. Analysis of the research was conducted using SPSS 17 for data processing. The results of the t test shows the brand awareness and brand equity significantly influence the, and perceived quality and customer loyalty are also significantly influence. The results of F test simultaneously indicates brand awarenessand perceived quality influencing significantly to brand equity and the result of determination analysis in this study shows the variations in the value of brand equity that is described in the variable brand awareness and price by 60.6%. While the remaining 39,4% are influenced or explained by other variables that are not included in this research model. Keywords: Brand Awareness, Product Quality, Brand Equity
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ; Pembimbing II: Agung Kresnamurti RP, ST, MM |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 26 Jan 2018 02:14 |
| Last Modified: | 26 Jan 2018 02:14 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/2792 |
Actions (login required)
 |
View Item |
