ANALISIS KEPUASAN PENGUNJUNG PADA PT TAMAN IMPIAN JAYA ANCOL DITINJAU DARI KUALITAS PELAYANAN

Muhtadi, Febri Cholid (2015) ANALISIS KEPUASAN PENGUNJUNG PADA PT TAMAN IMPIAN JAYA ANCOL DITINJAU DARI KUALITAS PELAYANAN. D3 thesis, Universitas Negeri Jakarta.

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Abstract

FEBRI CHOLID MUHTADI. 2015. 8223128284. Analisis Kepuasan Pengunjung pada PT TAMAN IMPIAN JAYA ANCOL Ditinjau Dari Kualitas Pelayanan.Program studi DIII manajemen pemasaran. Jurusan Manajemen. Fakultas Ekonomi. Universitas Negeri Jakarta. This paper has purpose to know about the impact service quality of customer satisfaction in PT Taman Impian Jaya Ancol. The writer take the title to find out how the impact of service quality on satisfaction. The method used is a descriptive analysis with searching trought library,observation and quetioner. Technical analysis used of data is descriptive analysis, the data has been collected will be processed with SPSS. In this study the author used technical data analysis correlation. From the results of this study it can be concluded that the prence of a positive relationship between service quality on customer satisfaction by 5,293 and the magnitude of impact of service quality to customer PT Taman Impian Jaya Ancol conducted customer satisfaction levels by 29,2% while the remaining 70,8% influenced by other factors.

Item Type: Thesis (D3)
Additional Information: Pembimbing : Dra. Basrah Saidani, M.Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Helda Romauli Siregar
Date Deposited: 30 Jan 2018 08:30
Last Modified: 18 Feb 2018 07:56
URI: http://repository.fe.unj.ac.id/id/eprint/2892

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