ANALISIS KUALITAS PELAYANAN PADA RESTORAN BEBEK KALEYO DI KOTA HARAPAN INDAH BEKASI

Luqman, Arif (2015) ANALISIS KUALITAS PELAYANAN PADA RESTORAN BEBEK KALEYO DI KOTA HARAPAN INDAH BEKASI. D3 thesis, Universitas Negeri Jakarta.

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Abstract

ARIF LUQMAN 2015. 8223118195. ANALYSIS OF THE QUALITY OF SERVICE AT RESTAURANT BEBEK KALEYO IN HARAPAN INDAH BEKASI. Marketing Management DIII Study Program, Major Management, Economic Faculty,Universitas of State Jakarta. The purpose of writing this paper is to find out how consumer response is related to the quality of service at Restaurant Bebek Kaleyo in Harapan Indah. The increasingly tight competition among many similar efforts, whether just starting out or already more historically known by consumers, requires that managers of restaurant Bebek Kaleyo can see and take advantage of opportunities that exist. Quality of service is the main thing that should be noted by the maintainer is working to satisfy customers and facing competition in order to survive in a competitive market. In the variable quality of service there are five dimensions to corroborate, that the writer and the reader can see how the quality of service rendered by the employee As Bebek Kaleyo in Harapan Indah. The five dimensions are, Tangible (direct evidence), Reliability (reliability), Responsiveness (Responsiveness), Assurance (Assurance), Emphaty (Empathy). The fifth dimension from the above, the authors make the indicators in a questionnaire that must be responded to by the respondents, there is some perceived negative consumer response, it is becoming critical to the management in improving the quality of service.

Item Type: Thesis (D3)
Additional Information: Pembimbing : Dr. Mohamad Rizan, SE., MM
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Helda Romauli Siregar
Date Deposited: 05 Feb 2018 06:18
Last Modified: 05 Feb 2018 06:18
URI: http://repository.fe.unj.ac.id/id/eprint/2898

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