WIBOWO, DWI HARI (2012) PENGARUH FAKTOR SOSIAL, PSIKOLOGIS DAN BRAND AWARENESS TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK HANDPHONE MEREK BLACKBERRY (Survei Pada Mahasiswa Jurusan S1 Akuntansi Angkatan 2007 Trisakti School Of Management). S1 thesis, Universitas Negeri Jakarta.
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Abstract
ABSTRACT Dwi Hari Wibowo, 2011; Influence Social Factor, Psychological And Brand Awareness Againts A Decision Making Purchase Of Products Purchase BlackBerry Brand Phones (Survey In Undergraduate Student Of A Major In Accounting 2007 Trisakti School Of Management). Thesis, Jakarta: Program Management Studies, Department of Management, Faculty of Economics, State University of Jakarta, Desember 2011. This study aims to determine the relationship between social factor, psychologial and brand awareness with decision making purchase. This study used questionnaire as a means of collecting data. Location of the study was conducted at Trisakti School Of Management. Analysis of this research is accomplished using the statistical application SPSS (Statistical Package for the Social Science) version 18 for data processing. A number of social factors in probability, koefesien between psychological factors and the brand awareness of: 8.583, 19.425, 2,380, from test coefficient can be seen nila t most influential in purchasing decisions is variable psychological factors are of 19.425. Keywords: Social factor, Psychological factor, Brand awareness and Decision making purchase
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I: Dr. Mohamad Rizan, SE, MM ; Pembimbing II: Dra. Basrah Saidani, M.Si |
| Subjects: | Ilmu Sosial (Social Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Filsafat dan Teori Manajemen (Philosophy and Theory of Manaagement) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Pabrik (Plant Manajemen) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 02 Feb 2018 06:43 |
| Last Modified: | 02 Feb 2018 06:43 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/2919 |
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