SASMITA, INDRA (2012) PENGARUH KUALITAS PRODUK DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL BEKAS (SURVEY PADA KONSUMEN MELAJU RAYA RIZKY MOTOR DI WILAYAH BEKASI TIMUR). S1 thesis, Universitas Negeri Jakarta.
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Abstract
ABSTRACT Indra Sasmita 8215099331. Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Mobil Bekas (Survey Pada Konsumen Melaju Raya Rizky Motor di Bekasi Timur). Skripsi, Jakarta: Program Studi S1 Manajemen, Jurusan Manajemen, Fakultas Ekonomi, Universitas Negeri Jakarta, Juli 2012. The purpose of this study is to describe clearly about product quality and pricing to purchasing decisions of used car in Melaju Raya Rizky Motor. Measure how the influence of product quality on purchase decisions, this study also measured how the influence of pricing to purchasing decision, besides this research also measure how the effect is joint between product quality and pricing to purchasing decision to consumer of Melaju Raya Rizky Motor. This study used descriptive and causal. The samples taken are users Melaju Raya Rizky Motor amount of 133 respondents. There are two dimension of product quality have to fixed there are features and reliability. Melaju Raya Rizky Motor pricing based on product quality and discount. Results of hypothesis testing through t test shows the influence of product quality variable to variable purchase decision, the effect pricing variable to the purchasing decision, while F test show product quality and pricing jointly influence to the purchasing decisions. From these studies show that the percentage contribution to the influence of variable product quality and pricing to the variable purchase decisions by 34,5% (R2). The remaining 65,5% is influenced or explained by other variables not included in this research model. Key word: Product quality, pricing, purchasing decisions
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ; Pembimbing II: Agung Kresnamurti RP, ST, MM |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 05 Feb 2018 03:14 |
| Last Modified: | 05 Feb 2018 03:14 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/2926 |
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