PENGARUH KEPERCAYAAN MEREK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK PENGGUNA POND’S WHITE BEAUTY (STUDI PADA PENGUNJUNG WANITA DI SUPERINDO MAL ARION)

NASUTION, KHAIRONI SYAHRIZA (2012) PENGARUH KEPERCAYAAN MEREK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK PENGGUNA POND’S WHITE BEAUTY (STUDI PADA PENGUNJUNG WANITA DI SUPERINDO MAL ARION). S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Khaironi Syahriza Nasution. 8215070424. 2012 ; Influence of Trust In Brand and Customer Satisfaction Towards Brand Loyalty of Pond’s White Beauty Womens Visitors in Superindo Arion Mall. Skripsi : Jakarta, Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. The purpose of the research are: 1) To know description for trust in brand, customer satisfaction and brand loyalty Pond’s White Beauty. 2) Test empirically influence of trust in brand towards brand loyalty Pond’s White Beauty. 3) Test empirically influence of customer satisfaction towards brand loyalty Pond’s White Beauty. 4) Test empirically influence of trust in brand and customer satisfaction towards brand loyalty Pond’s White Beauty. The analysis implemented in this research are simple regression and multiple regression analysis. The method of this research is nonprobability sampling, that taken 90 people at Superindo Arion Mall, while data collecting by using quitionaire and cultivated using SPSS 19.0. The result of t test trust in brand is 2.675, and the signification is 0.009. This shows that there is an effect between trust in brand towards brand loyalty. The result of t test for customer satisfaction is 3.431, and the signification is 0.001. This shows that there is an effect between customer satisfaction towards brand loyalty. The result of F test is 15.693 and the signification is 0.000. This shows that there is an effect between trust in brand and customer satisfaction toward brand loyalty. The result of R2 is 0.265 or 26.5%. It means brand loyalty is affected by trust in brand and customer satisfaction as much as 26.5%. Keywords: trust in brand, customer satisfaction, brand loyalty .

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ; Pembimbing II: Agung Kresnamurti RP, ST, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Pabrik (Plant Manajemen)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 05 Feb 2018 03:24
Last Modified: 05 Feb 2018 03:24
URI: http://repository.fe.unj.ac.id/id/eprint/2929

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