ANALISIS BIAYA PROMOSI DALAM MENINGKATKAN HASIL PENJUALAN PADA CV SURYA AKBAR

Ryanafi, Reyhan (2015) ANALISIS BIAYA PROMOSI DALAM MENINGKATKAN HASIL PENJUALAN PADA CV SURYA AKBAR. D3 thesis, Universitas Negeri Jakarta.

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Abstract

REYHAN RYANAFI. 2015. 8223118405. COST ANALYSIS OF PROMOTION IN INCREASING SALES RESULT IN CV Sorya AKBAR. Study Program, Diploma in Marketing Management. Department of Management. Faculty of Economics. State University of Jakarta. This paper aims to investigate the promotion done by CV Surya Akbar as well as its influence in the increase of sales results. The method used in this research is descriptive analysis. By using data gathered through literature studies and interviews to the CV Surya Akbar Based on the results of this research is that CV Surya Akbar doing the promotion that focuses on direct sales as well as the use of interactive media as a promotional tool. Then the relationship between the increase in the cost of the promotion with higher sales results each year.

Item Type: Thesis (D3)
Additional Information: Pembimbing : Dr. Mohamad Rizan, SE., MM
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Helda Romauli Siregar
Date Deposited: 05 Feb 2018 08:03
Last Modified: 05 Feb 2018 08:03
URI: http://repository.fe.unj.ac.id/id/eprint/2972

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