ANALISIS BAURAN PROMOSI PADA PT BANK MEGA, TBK KCP SUNTER GRIYA

Putri, Tri Utami Rahma (2015) ANALISIS BAURAN PROMOSI PADA PT BANK MEGA, TBK KCP SUNTER GRIYA. D3 thesis, Universitas Negeri Jakarta.

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Abstract

TRI UTAMI RAHMA PUTRI. 2015. 8223128307. Analysis Of Promotion Mix In PT Bank Mega Tbk KCP Sunter Griya. Marketing Diploma Study Program. Department of Management. Faculty of Economics. State University of Jakarta.. This scientific work aimed to determine the campaign carried out by PT Bank Mega Tbk KCP Sunter Griya and factors - factors taken into consideration in the promotion mix at PT Bank Mega Tbk KCP Sunter Griya. The method used in this research is descriptive analysis. By using data gathered through literature studies, interviews and documentation. From interviews with Funding Branch Manager can be deduced that the effective promotion activity at PT Bank Mega Tbk KCP Sunter Griya is personal selling because these promotions may be able to generate a lot of prospective customers are sure to keep their funds in PT Bank Mega Tbk KCP Sunter Griya.

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