PENGARUH BRAND IMAGE TERHADAP LOYALITAS KONSUMEN PADA MAJALAH KAWANKU DI KECAMATAN BEKASI UTARA

Anggraini, Carla Isya (2014) PENGARUH BRAND IMAGE TERHADAP LOYALITAS KONSUMEN PADA MAJALAH KAWANKU DI KECAMATAN BEKASI UTARA. D3 thesis, Universitas Negeri Jakarta.

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Abstract

CARLA ISYA ANGGRAINI. 2014. 8223118200. Pengaruh Brand Image Terhadap Loyalitas Konsumen Pada Majalah KaWanku Di Kecamatan Bekasi Utara. Program Studi DIII Manajemen Pemasaran. Jurusan Manajemen. Fakultas Ekonomi. Universitas Negeri Jakarta. This paper has a purpose to know about the influence of brand image towards consumer loyalty decision at magazine KaWanku in the district North Bekasi. Research method that used is the analysis of descriptive statistics, inferential statistics, and simple linear regression. With this method of data collection through library research and field research. From writing result can be seen that the level of brand image and customer loyalty in a magazine my friend in the District of North Jakarta has been good, with a rate of 42.23% brand image and customer loyalty rate of 37.22%. And it can be concluded that there are significant brand image on consumer loyalty to the magazine my friend in the District of North Jakarta. Key Word: Brand Image, Consumer Loyalty

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