ANALISIS STRATEGI PERSONAL SELLING PRODUK TABUNGAN PADA PT BANK RAKYAT INDONESIA TBK (PERSERO) CABANG BEKASI BARAT

Fitriyana, Des (2014) ANALISIS STRATEGI PERSONAL SELLING PRODUK TABUNGAN PADA PT BANK RAKYAT INDONESIA TBK (PERSERO) CABANG BEKASI BARAT. D3 thesis, Universitas Negeri Jakarta.

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Abstract

DES FITRIYANA. 2014. 8223118211. ANALYSIS OFPERSONAL SELLING STRATEGY TABUNGAN PRODUCT AT PT BANK RAKYAT INDONESIA TBK (PERSERO) BRANCH BEKASI BARAT.Marketing Management DIII Study Program , Major Management , Economic Faculty,Universitas ofState Jakarta. PT Bank Rakyat Indonesia (Persero), Tbk branch Bekasi Barat the resales marketing, to market tabungan products to use personal selling to offer saving spotential audience or customers .Scientific Writing aims to determine promotion PT Bank Rakyat Indonesia (Persero), Tbk cabang West Bekasi.The method used in this penilitian is descriptive anilisis using data collection through literature study, direct observation. Personal Selling is an oral presentationby the company to one or several candidates buyer ith the goal of keeping the good sand services offered can be sold. Promotions at PT Bank Rakyat Indonesia (Persero)Tbk branch West Bekasi, using personal selling is a two-way communication between sales marketing and clients or customers at PT Bank Rakyat Indonesia (Persero) Tbk branch West Bekasi. PT PT Bank Rakyat Indonesia (Persero) Tbk branch West Bekasi uses several stages of the process of personal selling, approach, socialization and presentations, handle objections, close sales information, and follow-up and customer registration

Item Type: Thesis (D3)
Additional Information: Pembimbing : Setyo Ferry Wibowo, S.E., M.Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Helda Romauli Siregar
Date Deposited: 08 Feb 2018 08:00
Last Modified: 08 Feb 2018 08:00
URI: http://repository.fe.unj.ac.id/id/eprint/3003

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