PERANAN PERSONAL SELLING DALAM MEMASARKAN PRODUK PADA PT. UNITED TRACTORS CABANG JAKARTA

Qodriani, Suci Laila (2014) PERANAN PERSONAL SELLING DALAM MEMASARKAN PRODUK PADA PT. UNITED TRACTORS CABANG JAKARTA. D3 thesis, Universitas Negeri Jakarta.

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Abstract

SUCI LAILA QODRIANI. 2010. 8223108299.Peranan Personal Selling dalam Memasarkan Produk Pada PT United Tractors Cabang Jakarta.Program Studi DIII Pemasaran. Jurusan Manajemen. Fakultas Ekonomi. Universitas Negeri Jakarta. This paper aims to obtain trustworthy data, and find out how the role of personal selling for PT United Tractors in marketing their products. The method used in this study is a descriptive analysis using the method of collecting data through interviews and documentation. PT United Tractors Tbk (UT) Cabang Jakarta is a company that provides services and heavy equipment. In addition to being the largest distributor of heavy equipment in Indonesia, United Tractors is also active in manufacturing, while the Jakarta branch is active in trading, mining services and coal mining support. Problems by PT United Tractors is a lack of professional human resources, especially sales. Because the sales division is the main activity of PT United Tractors. From the results of the writing can be seen that the sale is done face to face with two-way communication between sellers and buyers. Face-to-face sales is important in times of need in-depth explanation about the company and also the products offered.

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