ANALISIS PROMOSI PADA PERUMAHAN NIRWANA GOLDEN PARK DENGAN METODE SWOT

Ibrohim, Abdullah (2012) ANALISIS PROMOSI PADA PERUMAHAN NIRWANA GOLDEN PARK DENGAN METODE SWOT. D3 thesis, Universitas Negeri Jakarta.

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Abstract

ABDULLAH IBROHIM. 2012. 8223088139. ANALYSIS OF PROMOTION AT GOLDEN PARK HOUSING NIRWANA SWOT METHOD. Program Study DIII Marketing Managemen, Departement of Management, Faculty of Economic, State University of Jakarta. This paper aims to determine the marketing strategy at Golden Park Housing Nirwana. The method used in this research is descriptive anilisis by using data gathered through a literature study and observation. From the research results can be seen that the Promotion used Nirvana Golden Park reference housing in the promotion mix is more focused on Personal Selling, Direct Marketing and Advertising.

Item Type: Thesis (D3)
Additional Information: Pembimbing : Agung Kresnamurti Rivai P, ST, M.M
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Helda Romauli Siregar
Date Deposited: 12 Feb 2018 06:13
Last Modified: 12 Feb 2018 06:13
URI: http://repository.fe.unj.ac.id/id/eprint/3035

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