ANALISIS PROMOSI DI PT NGK BUSI INDONESIA

WIJAYA, ANAK AGUNG ANOM RAMA (2012) ANALISIS PROMOSI DI PT NGK BUSI INDONESIA. D3 thesis, Universitas Negeri Jakarta.

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Abstract

ANAK AGUNG ANOM RAMA WIJAYA. 2012. 8223097603. The Analysis Of Promotion In PT NGK Busi Indonesia. Study Program DIII Marketing Management. Faculty Of Economic. State University Of Jakarta. This paper has a purpose to know the promotions tools use by PT NGK Busi Indonesia dan to know respondents writing toward the promotions tools. The method is using descriptive analysis with method data gathered through by survey with technique data gathered used interview and questionnaire, and also used observation. From the result of writing, it can concluded that PT NGK Busi Indonesia used the promotions tools are brochures, website, and advertisement on the bus. Respondents’ writing toward promotion tools used by the company’s are most of respondents appreciate the brochures is easy to understand, interesting, and endorse to buy. Most of respondents often see the advertisement on the bus and it easy to understand, so that endorse to buy. And less of half respondents who know the company tools who used the website and interesting website design, so that endorse to buy.

Item Type: Thesis (D3)
Additional Information: Pembimbing : Setyo Ferry Wibowo, SE, M.Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Helda Romauli Siregar
Date Deposited: 12 Feb 2018 07:31
Last Modified: 12 Feb 2018 07:31
URI: http://repository.fe.unj.ac.id/id/eprint/3038

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