HUBUNGAN ANTARA KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN BLACKBERRY PADA MAHASISWA DIII MANAJEMEN PEMASARAN FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA

Sari, Eva Komala (2013) HUBUNGAN ANTARA KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN BLACKBERRY PADA MAHASISWA DIII MANAJEMEN PEMASARAN FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA. D3 thesis, Universitas Negeri Jakarta.

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Abstract

EVA KOMALA SARI. 2013. Relationship Between Quality Products To Consumer Loyalty BlackBerry In Student DIII Marketing Management Faculty Of Economics State University Of Jakarta The program of study DIII Department of Management, Faculty of Economics, State University of Jakarta. This scientific work has a purpose to know about Relationship Between Quality Products Consumer Loyalty To Blackberry in Faculty Of Economics State University Of Jakarta. The writer take that title is to find out whether or not the Relationship Between Quality Products to Consumer Loyalty BlackBerry. Research method that used is descriptive analysis, with searching data through library, interview and the questioner.Type of scale used is a Likert scale. The sampling technique used is a random sampling. In this study the authors used the technique of data analysis product moment correlation and analysis regression. From the results of this scientific work can be concluded that the presence of a strong. Quality Products Consumer Loyalty to BlackBerry by 0.87 and the magnitude of the Relationship Between Quality Products Consumer Loyalty to BlackBerry Relationship Consumer Loyalty by 75,69% with 5% significance level ( = 0.05).

Item Type: Thesis (D3)
Additional Information: Pembimbing : Dra. Sholikhah, MM
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Helda Romauli Siregar
Date Deposited: 15 Feb 2018 02:16
Last Modified: 15 Feb 2018 02:16
URI: http://repository.fe.unj.ac.id/id/eprint/3111

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