ANALISIS BAURAN PROMOSI PT PIAGGIO INDONESIA, PADA DEALLER RESMI (PT META DWIGUNA TRANSCORP) CABANG OTISTA, JAKARTA

Wulansari, Putri (2013) ANALISIS BAURAN PROMOSI PT PIAGGIO INDONESIA, PADA DEALLER RESMI (PT META DWIGUNA TRANSCORP) CABANG OTISTA, JAKARTA. D3 thesis, Universitas Negeri Jakarta.

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Abstract

PUTRI WULANSARI. Analysis Of Promotion Mix PT Piaggio Indonesia At Authorized Dealers PT Meta Dwiguna Transcorp In Otista Jakarta, Studies Program Marketing Management Diploma III. Department of Management, Faculty of Economics. State University of Jakarta. This paper aims to determine the role of the promotional mix in PT Piaggio. The method used in this research is the analysis of the data collection methods deskiptif through literature study, observation, and interviews. From the results it can be seen that the writing of the promotion mix in an enterprise specialized in PT Piaggio a very active role in introducing and informing Vespa products issued by PT Piaggio, so consumers can find products Vespa and Vespa have a desire to use the product.

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