PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPERCAYAAN DAN DAMPAKNYA PADA MINAT BELI ULANG PRODUK FASHION SECARA ONLINE (SURVEI PADA PELANGGAN DI SITUS ONLINE ZALORA DAN SITUS ONLINE LAZADA)

Hutasoit, Sara Mayang Nauli (2016) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPERCAYAAN DAN DAMPAKNYA PADA MINAT BELI ULANG PRODUK FASHION SECARA ONLINE (SURVEI PADA PELANGGAN DI SITUS ONLINE ZALORA DAN SITUS ONLINE LAZADA). S1 thesis, Universitas Negeri Jakarta.

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Abstract

The purpose of this research are: 1) to knowthe description of product quality, price, trust and repurchase intention in Zalora and Lazada. 2) to test the influence of product quality toward trust on Zalora and Lazada. 3) to test the influence of price toward trust on Zalora and Lazada. 4) to test the influence of product quality toward repurchase intention on Zalora and Lazada. 5) to test the influence of price toward repurchase intention on Zalora and Lazada. 6) to test the influence of trust toward repurchase intention on Zalora and Lazada. 7) to test the influence of product quality toward repurchase intention through trust as and intervening on Zalora and Lazada 8) to test the influence of price toward repurchase intention through trust as and intervening on Zalora and Lazada. Object of the research was 200 respondent who have used Zaalora and Lazada at least 2 times in one year. The hypothesis test shows: 1) the influence of product quality toward trust by 45% for Zalora and 35% for Lazada, 2) the influence of price toward trust by 47% for Zalora and 32% for Lazada, 3) the influence of product quality toward repurchase intention by 55% for Zalora and 46% for Lazada, 4) the influence of price toward repurchase intention by 55% for Zalora and 44% for Lazada, 5) the influence of trust toward repurchase intention by 40% for Zalora and 52% for Lazada, 6) product quality toward repurchase intention through trust as and intervening by 18% for Zalora and 18% for Lazada, 7) price toward repurchase intention through trust as and intervening by 19% for Zalora and 17% for Lazada Keyword: product quality, price, trust, repurchase intention, online fashion product

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