PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA PADA LOYALITAS MEREK PRISTINE (AIR MINERAL DENGAN PH+)

LASTARI, GITTI KHODIJAH (2018) PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA PADA LOYALITAS MEREK PRISTINE (AIR MINERAL DENGAN PH+). S1 thesis, Universitas Negeri Jakarta.

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Abstract

Gitti Khodijah Lastari, 2018; The Influence of Product Quality And Brand Trust on Consumer Satisfaction And Its Impact On Pristine Brand Loyalty, Jakarta: Concentration of Marketing Management, Study Program of Management, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Dr. Mohamad Rizan, MM & Agung Kresnamurti Rivai P., MM This research was conducted to know the Influence of Product Quality And Brand Trust on Consumer Satisfaction And Its Impact On Pristine Brand Loyalty. Respondents from this study were Pristine consumers who had bought and consumed Pristine more than once. Data collection was done by distributing questionnaires to 200 respondents and using purposive sampling sampling technique. This research uses Structural Equation Modeling (SEM) analysis with SPSS version 20 and LISREL version 8.7. Descriptive test results explain: (1) there is influence between product quality to consumer satisfaction that have value t equal 3.85, (2) there is influence between brand trust to consumer satisfaction have value t equal 4.40, (3) the influence of consumer satisfaction to brand loyalty with the single score of 5.24, (4) There is influence of product quality to brand loyalty through customer satisfaction owned t-value of 4.82, (5) There is influence of brand trust on brand loyalty through consumer satisfaction which has a t value of 3.26. Keywords: Product Quality, Brand Trust, Consumer Satisfaction, Brand Loyalty, Pristine

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Dr. Mohamad Rizan, SE, MM ; Pembimbing II: Agung Kresnamurti RP, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Pabrik (Plant Manajemen)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 19 Mar 2018 03:55
Last Modified: 19 Mar 2018 03:56
URI: http://repository.fe.unj.ac.id/id/eprint/3869

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