PENGARUH PROMOSI, KUALITAS LAYANAN, DAN CITRA PRODUK TERHADAP LOYALITAS KONSUMEN (PT. CIMB NIAGA AUTO FINANCE, cabang Kelapa Gading, Jakarta Utara)

ARIYADI, SUKMO (2014) PENGARUH PROMOSI, KUALITAS LAYANAN, DAN CITRA PRODUK TERHADAP LOYALITAS KONSUMEN (PT. CIMB NIAGA AUTO FINANCE, cabang Kelapa Gading, Jakarta Utara). S2 thesis, Universitas Negeri Jakarta.

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Abstract

THE EFFECT OF PROMOTION, SERVICE QUALITY, AND PRODUCT IMAGE TO THE CONSUMER LOYALTY SUKMO ARIYADI ABSTRACT The objective research is to obtain information concerning to the effect of perception of promotion, service quality and product image to the consumer loyalty. The research methodology used survey. Data collection done towards 100 respondents. Respondents were chosen by simple simple random sampling technique. The data were colected with questionnaire and analyzed with correlational analysis. Result on the analyisis it is conculaded that The most dominant factor of promotion variable, the variable service quality, and product image variable to the consumer loyalty is service quality variable indicated that the concrete with a regression coefficient of 0.614 with a significance of 0.000 <0.05. This means that the variable most affects service quality over the consumer loyalty. And then the second factor influencing the consumer loyalty is the promotion with variable regression coefficient of 0.317 and the third factor is the variable product image with the regression coefficient of 0.203 Keywords: promotion, service quality, product image, consumer loyalty

Item Type: Thesis (S2)
Additional Information: Pembimbing I: Dr. Mohamad Rizan, SE, MM , Pembimbing II: Dr. Saparuddin SE, M.Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > S2 Magister Manajemen
Depositing User: Budi Siswanto
Date Deposited: 15 Nov 2017 11:05
Last Modified: 15 Nov 2017 11:05
URI: http://repository.fe.unj.ac.id/id/eprint/514

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