HUBUNGAN ANTARA SITUASI PEMBELIAN DENGAN KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN TOKO BUKU GRAMEDIA MATRAMAN DI PROGRAM STUDI PENDIDIKAN EKONOMI UNIVERSITAS NEGERI JAKARTA

Murti, Vidya (2012) HUBUNGAN ANTARA SITUASI PEMBELIAN DENGAN KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN TOKO BUKU GRAMEDIA MATRAMAN DI PROGRAM STUDI PENDIDIKAN EKONOMI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Vidya Murti. Correlation between Purchasing Situation with Purchasing Decision Product on Gramedia Matraman Bookstore Consumers in Study Program of Economic Education State University of Jakarta. Skripsi. Jakarta: Study Program of Commerce Education, Department of Economic and Administration, Faculty of Economic. State University of Jakarta, July 2012. The aim of this research is to determine the correlation between purchasing situation with purchasing decision product on Gramedia Matraman Bookstore consumers in Study Program of Economic Education, State University of Jakarta by using empirical data and facts are valid and reliable. This research conduct at Study Program of Economic Education, State University of Jakarta, during the three months from April to Juny 2012. The research method used is survey method with the correlational approach. The population in this study is college student Study Program of Economic Education as many as 65 people. The sample used as many as 55 people. The sampling technique in this study is proportional sampling. To get data from two variables, researcher using likert scale model for purchasing situation (variable X) and purchasing decision (variable Y). For variable X, from 36 statements which had validated, 27 statements were valid and 9 statements were drop. For variable Y, from 32 statements which had validated, 25 statements were valid and 7 statements were drop. The calculation of both variable were using Alpha Cronbach method and variable X reliability is 0,840 and variable Y reliability is 0,839, this proof that the instrument were valid and reliable. The equation for linear regression is Ŷ = 31,1 + 0,56 X. Analysis of condition test, which is normality error test for regression approximates of X on Y with Liliefors test, result in Lcount =0,079, while Ltable = 0,119, because Lcount < Ltable then the normality error test of Y on X distributed normal. Testing linearity of regression result in Fcount= 1,02 < Ftable = 1,88, it is mean the equation is linier. Significance regression result in Fcount = 24,9 > Ftable = 4,02, it is mean that the regression equation is significant. The correlation coefficient is calculated using the formula of Pearson Product Moment generating rxy = 0,565, then significance of product moment correlation is tested with t test which yields tcount = 4,99 and ttable = 1,67 at significance level of 0,05, it can be result that product moment correlation rxy = 0,565 is significant. The coefficient of determination obtained for 32%, which indicates that 32% of purchasing decision is determined by purchasing situation.

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