HUBUNGAN ANTARA INOVASI PRODUK DENGAN KEPUASAN PELANGGAN RABBANI PADA PENGURUS BADAN EKSEKUTIF MAHASISWA UNIVERSITAS NEGERI JAKARTA

Nurjanah, Nurjanah (2013) HUBUNGAN ANTARA INOVASI PRODUK DENGAN KEPUASAN PELANGGAN RABBANI PADA PENGURUS BADAN EKSEKUTIF MAHASISWA UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

NURJANAH, The Correlation between Product Innovation with Rabbani’s Customer Satisfaction at Student Executive Board University in State University of Jakarta. Thesis. Jakarta : Study Program of Commerce Education, Major in Economic and Administration. Faculty of Economics, State University of Jakarta, January 2013. The purpose of the this research is to find valid and reliability data of facts about yhe possibility a positive correlation between product innovation with Rabbani’s customer satisfaction at Student Executive Board University in State University of Jakarta. The period of the research was nine months, since April until December 2012. The research used survery methods by correlation approach. The sampling were 35 staffs student executive board university. The sampling technique was the simple random sampling technique. The analysis test by finding regression equation, that is Ŷ= 11,68 + 0,75 X. The analysis conditional test proved the validation on variable Y to variable X is normal distributet. It is proved by the calculation that used Lilliefors test at significant level (α) 0.05 that indicates Lcount (0,1261) < Ltable (0,1498). At the hypothesis test the significant and linear regression test are using Analysis of Variance table. The result of the significant regression test indicates Fcount = (59,10) > Ftable =(4,15). It state the formula of regression is significant. The result of the linear regression test indicates Fcount = (1,20) < Ftable = (2,15). It state the regression model is linear. The coefficient of correlation counted by Product Moment formula by Pearson indicates rxy = 0,8011 while the result of correlation coefficient significant test indicates tcount = 4,569 and ttable = 1,68. Because the result shows tcount > ttable, the research indicates there is a significant correlation between product innovation with Rabbani’s customer satisfaction at Student Executive Board University in State University of Jakarta. The counted of determination coefficient test indicates 64,17% the variance of variable Y is determined by variable X. The conclusion of research shown that a positive correlation between product innovation with Rabbani’s customer satisfaction at Student Executive Board University in State University of Jakarta.

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