BUSINESS PLAN for START UP: Online Shop Gadget / Handphone (Studi Pada Online Shop “Platinum OlShop” di Jakarta)

BUNGA, HANIKA (2016) BUSINESS PLAN for START UP: Online Shop Gadget / Handphone (Studi Pada Online Shop “Platinum OlShop” di Jakarta). S2 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT The broad objective of this thesis is to create a business plan of online businesses selling gadget/smartphone through ecommerce website. This thesis was originally communicating online sales business conditions gadget/smartphone through reliable ecommerce sites tokopedia.com and bukalapak.com. The discussion made of course from all aspects of management, aspects of marketing, human resource aspects, operational aspects and financial aspects. After getting the data on the present condition of the company, next step is perform the analysis of the business environment that have been selected, the competitor analysis using a model of Michael E. Porter. From the analysis of competitors we have some key success factor into the solution from the analysis that has been carried out Porter. The next step which analyzes the main aspects in business planning that is the aspect of marketing, human resource aspects, operational aspects and financial aspects. In the analysis of the main aspects of the business plan contained things you want done by the company in the medium term to long term for business development and survival of businesses. These conclusions are: (1) the conclusion aspect of marketing with the plan to increase the number and variants of units of goods, (2) conclusions aspects of human resources with the procurement of the employee or courier is currently predicted for online booking, (3) conclusion of the operational aspects of the preparation of the procurement system with the purchase order at least 2 (two) months before the goods are promoted, (4) the conclusion of financial is cash flow projection, projections of income and financial analysis for the optimism of business owners to continue to be in the business of corporate finance as well as predictions events. Based on projections or financial planning that has been made and the analysis of financial instruments (attached proposed Business Plan) shows that this business will benefit and profit are quite promising for the short term and long term. IRR 147 % positive figures in 2017, indicates that business is very feasible. While Payback Period is worth 1,178, which means the payback period of 1 (one) year, however, profits earned by Platinum Olshop for 7 (seven) months can reach 30 % of the capital. It is not possible capital return of less than 1 (one) year. Key words: Ecommerce, Platinum Olshop, tokopedia.com, bukalapak.com, Business Plan, marketing aspect, human resources aspects, operational aspects, financial aspects, the five forces porter, cost focus

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