MEMPREDIKSI NIAT PENGUNJUNG MENGIKUTI KEMBALI FESTIVAL LARI; APAKAH EVENT IMAGE BERPERAN?

Wan, Anisa (2018) MEMPREDIKSI NIAT PENGUNJUNG MENGIKUTI KEMBALI FESTIVAL LARI; APAKAH EVENT IMAGE BERPERAN? S1 thesis, Universitas Negeri Jakarta.

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Abstract

This study aims to determine the effect of event image, attitude, satidfaction on intention of visitors to return the running festival. Two hundred and fifty respondents participated in this study, which all respondents had attended the run festival in the maximum period of the last two years. The analysis technique used is Structural Equation Modeling with AMOS 21. The result shown that event image influences attitude and satisfaction. However, the event image, attitude and satisfaction have no effect on intention to return the running festival

Item Type: Thesis (S1)
Additional Information: Dosen Pembimbing I : Usep Suhud, M.Si, Ph.D Dosen Pembimbing II: Andrian Haro, S.Si., MM
Uncontrolled Keywords: event image, attitude, satisfaction, intention to revisit
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 03 Oct 2018 03:41
Last Modified: 03 Oct 2018 03:41
URI: http://repository.fe.unj.ac.id/id/eprint/6186

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