PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG KONSUMEN GULA MANIS KITA (SURVEI PADA RUMAH PANGAN KITA CENTER PERUM BULOG DIVRE DKI JAKARTA DAN BANTEN)

Nanda, Virgi Nugraha (2018) PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG KONSUMEN GULA MANIS KITA (SURVEI PADA RUMAH PANGAN KITA CENTER PERUM BULOG DIVRE DKI JAKARTA DAN BANTEN). D3 thesis, Universitas Negeri Jakarta.

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Abstract

This study aims to analyze the influence of product quality on repurchase interest in Gula Manis Kita products. The data that used in this study are primary data collected from the results of questionnaires distributed to 100 respondents who consumed Gula Manis Kita products The sampling technique using nonprobability sampling technique. Data processing method uses Simple Linear Regression method. From the results of this study it can be seen that the product quality variables influence the repurchase interest. This is indicated by the R Square value of 0.123 (12.3%), while the remaining is 0.877 (87.7%) influenced by other factors. In this study also knows that product quality has positive and significant influence on repurchase interest. Thus, the results of this study are relevant and at the same time support the theory of repurchase interest.

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