PENGARUH PERSEPSI RISIKO TERHADAP KEPERCAYAAN PELANGGAN PT. INDOSAT OOREDOO (Survei Pada Pelanggan Indosat Pengunjung Mall Grand Metropolitan Bekasi Selatan)

Ario, Bimo P H (2018) PENGARUH PERSEPSI RISIKO TERHADAP KEPERCAYAAN PELANGGAN PT. INDOSAT OOREDOO (Survei Pada Pelanggan Indosat Pengunjung Mall Grand Metropolitan Bekasi Selatan). D3 thesis, Universitas Negeri Jakarta.

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Abstract

This research is analyze the influence of perceive risk to consumer trust Indosat product. The data which is used in this research is primary data. Collected from spreading one hundred questionnaires to Indosat consumers. This research use non-probability sampling and linier regression analysis in cultivating data. From the showing by value of R Square is 0,046 (4,6%), while 0,954 (95,4%) is influence by other factors. In this research, also known that perceive risk have most negative and significant influence to consumer trust. Thus, the result of the research is relevant and at the same time supports the theory of consumer trust.

Item Type: Thesis (D3)
Additional Information: Dosen Pembimbing: Setyo Ferry Wibowo, SE, M.Si
Uncontrolled Keywords: Perceive Risk, Consumer Trust, Regression Analysis, Internet Service Provider, Purposive Sampling.
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Ahmad Afandi
Date Deposited: 04 Oct 2018 03:34
Last Modified: 04 Oct 2018 03:34
URI: http://repository.fe.unj.ac.id/id/eprint/6291

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