PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN OPERATOR SELULER XL (Studi Kasus pada Mahasiswa Fakultas Ekonomi, Universitas Negeri Jakarta)

Firly, Eka Tristianawati (2018) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN OPERATOR SELULER XL (Studi Kasus pada Mahasiswa Fakultas Ekonomi, Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

This study attempts to understand the extent of the influence of product quality of the decision of the purchase of products axiata cellular operator xl .The data used in this research is primary data of the results questionnaires to 179 / was on those who have used cellular operator XL Axiata .The tekhnik used is tekhnik probability sampling .A method of processing data that is used simple linear regression is the method .The result of this research it can be seen that vaiabel product quality influential on the purchase desicion.This is evidenced of the value of r square of 0,476 ( 47,6 % ), while the rest 0,524 ( 52,4 % ) affected by the other factors.In this research it was known that product quality having influence a positive and signifikan of the decision the purchase.With this, the result of this research relevant at the same time supports the theory of decision the purchase

Item Type: Thesis (D3)
Additional Information: Dosen Pembimbing: Dra. Basrah Saidani, M.Si
Uncontrolled Keywords: Product Quality, Purchase Desicion, and Regression Analysis
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Ahmad Afandi
Date Deposited: 04 Oct 2018 06:32
Last Modified: 04 Oct 2018 06:32
URI: http://repository.fe.unj.ac.id/id/eprint/6294

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