NASUTION, JULIANI AISYAH KARIANGA (2018) STUDI KELAYAKAN MODEL BISNIS PAKAIAN MUSLIM BATIK WANITA MENGGUNAKAN BUSINESS MODEL CANVAS. S2 thesis, Universitas Negeri Jakarta.
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Abstract
The business feasibility study is an in-depth study of a business idea about whether or not the idea is feasible. By conducting a business feasibility study, it is hoped that it can help business people before starting a desired business to reduce the risk of future losses. The business model is a frame of business design by thinking about how companies will gain profits or income by taking into account all business components (how to make money) and also designing a form that suits the ability of current business people and allows business people to design development in the future . There are several business models that can be chosen, one of which is by using a Business Model Canvas. BMC is a business model that is suitable for analyzing startup businesses. One business that can be looked at is the creative economy in the fashion industry. The growing growth of the Muslim fashion industry in Indonesia makes Indonesia one of the countries that attracts the world's attention. Muslim fashion exports in Indonesia alone are the biggest compared to other Muslim countries. The purpose of this study is to analyze the business model of the existing Muslim clothing business by using BMC and find out whether this Muslim clothing business is feasible or not to run and can generate profits. Keyword : business model canvas, fashion, fashion Muslim, studi kelayakan bisnis, startup, model bisnis, ecommerce.
| Item Type: | Thesis (S2) |
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| Additional Information: | Pembimbing I : Dr. Mohamad Rizan, SE, MM ; Pembimbing II: Dr. Budi Santoso, MM |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Bisnis (Business) |
| Divisions: | Fakultas Ekonomi > S2 Magister Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 16 Oct 2018 06:17 |
| Last Modified: | 16 Oct 2018 06:17 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/6362 |
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