HUBUNGAN ANTARA KUALITAS PRODUK DENGAN KEPUTUSAN PEMBELIAN LAPTOP MEREK ACER PADA MAHASISWA JURUSAN EKONOMI DAN ADMINISTRASI FAKULTAS EKONOMI UNJ

Bawati, Astuti Tri (2013) HUBUNGAN ANTARA KUALITAS PRODUK DENGAN KEPUTUSAN PEMBELIAN LAPTOP MEREK ACER PADA MAHASISWA JURUSAN EKONOMI DAN ADMINISTRASI FAKULTAS EKONOMI UNJ. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ASTUTI TRI BAWATI, The Relationship Between Product Quality With Purchase Decision of Acer’s Laptop On Student Department of Economics and Administration Faculty of economics UNJ. Studies Program Commerce Education, Department of Economics and Administration, Faculty of Economics, UNJ, June 2013. The research was conducted at Department of Economics and Administration Faculty of economics UNJ, for four months from March 2013 until June 2013. The research method used is survey method with the correlational approach. The population in this study are Student Department of Economics and Administration Faculty of economics UNJ, where as The possible populations were student Department of Economics and Administration grade 1 who used Acer about 58 students. The technique which is used in gathering the sample was simple random sampling about 51 students. The resulting regression equation is Ŷ=36,14+0,26X. Test requirements analysis of the normality test error of estimated regression of Y on X to produce Lcount liliefors test = 0,0965, while the Ltable for n = 51 at 0.05 significant level is 0.1241. Because the Lcount < Ltable then an error estimate of Y on X is normally distributed. Testing linearity of regression produces Fcalculated <Ftable is 1,08 < 2,11, so it was concluded that the linear equation regreasi. From test significance regression produces Fcount > Ftable, which is 25,49> 4.03, meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,5895, then performed the test significance correlation coefficient using the t test and the resulting tcount = 5,10852 and Ttable = 1,68. It can be concluded that the correlation coefficient rxy = 0,5895 is significant. The coefficient of determination obtained for 34,75% which shows that 34,75% of the variation of purchase decision is determined by the product quality.

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