HUBUNGAN ANTARA ATRIBUT PRODUK DENGAN KEPUTUSAN PEMBELIAN MOTOR HONDA VARIO TECHNO 125 PADA WARGA RW 003 KELURAHAN CEGER JAKARTA TIMUR

Afandi, Usman (2013) HUBUNGAN ANTARA ATRIBUT PRODUK DENGAN KEPUTUSAN PEMBELIAN MOTOR HONDA VARIO TECHNO 125 PADA WARGA RW 003 KELURAHAN CEGER JAKARTA TIMUR. S1 thesis, Universitas Negeri Jakarta.

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Abstract

USMAN AFANDI The relationship between product attributes with purchase decision Motor Honda Vario Techno 125 On the citizens of RW 003 Village Ceger East Jakarta. Thesis, Jakarta: Commerce Education Courses. Department of Economics and Administration, Faculty of Economics, State University Jakarta. This study aimed to obtain data / facts right (authentic, true, valid) and trustworthy (reliable) about how far the relationship between product attributes with purchase decision Motor Honda Vario Techno 125 On the citizens of RW 003 Village Ceger East Jakarta. The research was conducted during the months from August to January 2013. The research method used was a survey method approach to correlation. This sampling technique using simple random sampling technique. The population was 003 RW Ceger Village East Jakarta. Samples taken as many as 44 people, and carried out with the test requirements analysis. To capture the data variable X (product attributes), used questionnaires shaped instrument, which spread to the RW 003, after it tested the validity of the content through a validation process that is calculating the correlation coefficient score points with the total score and the reliability test by Cronbach alpha formula. As for the Y variable (purchase decision) shaped instrument used questionnaires distributed to citizens RW 003. The results of the X variable reliability (product attributes) amounted to 0.962. Test requirements analysis is done by looking at the regression equation is Y = 36,68 + 0,508X. Next is the estimated regression error normality test on X using the test and obtained Liliefors Lhitung = 0.071 compared with Ltabel at the 0.05 level at 0.133. the Lo <Lt. This means that the error estimates Y over X is normally distributed. While the linearity test result Fcount (0.57) <F table (3,78), this means linear regression models were used. Test significance Fcount regression (22,83)> F table (4,07), this proves that the regression mean. Test the product moment correlation coefficient rxy yield of 0,593. Then proceed with the coefficient significance test using the t test. The results obtained are thitung (4,78), while the TTable at dk = n - 2 = 44-2 = 42, and the 0.05 level is 1.674, meaning thitung> TTable. The calculation of the coefficient of determination produce rxy2 = 0.6532 = 0.4264. This shows that 42.64% variation in customer satisfaction is determined by the quality of the product. The conclusion of this study is that there is a positive relationship between customer satisfaction with product quality Honda PT.Chess Jaya RW 018 Housing Parks Pensions Asri, Bekasi Utara.sedangkan TTable at dk = n - 2 = 55-2 = 53, and the 0.05 level is 1.68, meaning thitung> TTable.

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