PENGARUH PERSONAL SELLING TERHADAP VOLUME PENJUALAN WIRANIAGA PADA PT BAYU TERMALINDO UTAMA DI JAKARTA

Atmadji, Yanwar Dwi (2013) PENGARUH PERSONAL SELLING TERHADAP VOLUME PENJUALAN WIRANIAGA PADA PT BAYU TERMALINDO UTAMA DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Yanwar Dwi Atmadji, Effect of Personal Selling to sales volume of salespeople at PT Bayu Termalindo Utama in Jakarta, Faculty of Economics, Universitas Negeri Jakarta 2013 PT Bayu Termalindo Utama is a company engaged in the field of Safety Equipment Trading, the procurement of a new unit or refill tube (refill) APAR (Fire Light Brigade), CCTV cameras and equipment safety other. Company's promotional activities have been conducted in efforts to increase sales. APAR especialy for sale due to intense competition in the sale of extinguishers ini. promotional company that has been done is personal selling or private sale. The purpose of this research is to gain the proper knowledge or valid, true, valid, and reliable and trustworthy or reliable, about the influence of personal selling to sales volume salesman at PT Bayu Termalindo Utama in Jakarta. The method used in this study is a survey method with the correlational approach. This method was chosen because it fits the purpose of the study was to determine the relationship between the independent variable (Personal selling) with the dependent variable (sales volume of salesperson). Based on the data obtained from the survey results revealed a correlation coefficient of 0.587 rxy. And amounted to 3.97 t> t table by 1.70, so it can be concluded that there is a relationship between Personal Selling by Sales Volume. This value gives the sense that there is a positive relationship between Personal Selling by Sales Volume, the higher Personal Selling the higher Sales Volume. From the calculation, can be obtained by the coefficient of determination of 0.344. This means the volume of sales affected by Personal Selling at 34.4%, so it has the effect Personal selling 34% increase in sales volume salesperson. Suggestions that researchers can point out is, should the Company in recruiting employees, especially salespeople who plays an important role in personal selling activities, the company had to expand the sales area, other than that the company had to increase the number of personnel, so that profit can be increased each year, the company provides training specifically on the implementation of personal selling salesperson in order to correctly and appropriately, the cost of personal selling in the set to the customer that really give you an advantage in purchasing the company's products.

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