HUBUNGAN ANTARA PERSEPSI CITRA MEREK DENGAN KEPUTUSAN PEMBELIAN DETERJEN DAIA PADA WARGA RW 04 CEMPAKA WARNA, JAKARTA PUSAT

Mika, Sudjat (2014) HUBUNGAN ANTARA PERSEPSI CITRA MEREK DENGAN KEPUTUSAN PEMBELIAN DETERJEN DAIA PADA WARGA RW 04 CEMPAKA WARNA, JAKARTA PUSAT. S1 thesis, Universitas Negeri Jakarta.

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Abstract

SUDJAT MIKA. The relation between perception brand image by decree pembeliandeterjen daia on citizens rw 004, central jakarta.Thesis, jakarta.Course of study the commercial distribution of education, major economic and administration, the faculty of economics, jakarta state university, 2014. This research was meant to find out whether there is a positive connection between perception brand image to the decision of pembeliandeterjen daia on citizens rw 004, central jakarta This research was conducted for four months since March, 2014 until June 2014. Research methods the survey method is used with the korelasional approach. The population in this research is the whole citizens Rw 004, Cempaka, Central Jakarta. While the population is affordable is a citizen of RT006/004Jakarta Center for as many as 52 people according to the characteristics of the population. From the affordable population numbers 30-person sample is taken of the table based on the sample determination from Isaac and Michael Of a result of calculation obtained the regression equation is linear simple = 18,54 + 0,829x.Test the requirements analysis to test normality gallic taksiran regression y over x show that gallic taksiran regression y over x bersdistribusi normal.This is proven by calculations indicate that i count ( 0,075 ) & it; l table ( 0,123 ) by using test liliefors on first significant = 0.05. The test is mean and linear regression use table analasis variance ( anava ).From the test keberartian regression obtained fhitung = 29,51 & gt; ftabel = 4,03 stating regression The test is mean and linear regression use table analasis variance ( anava ).From the test means regression obtained f hitung = 29,51 & gt; f tabel = 4,03 stating regression means.From the test linieritas regression obtained fhitung = 0,41 & it; ftabel = 2,03yang show that model regression used is linear The correlation coefficient is calculated by using the formula Product Moment produces rxy of 0,659 whereas the results of the test of significance is derived t count by 5, 43dan t table amounted to 1.48. Because t count & gt; t table then concluded that there was a significant relationship between the perception of the brand image with purchase decisions with IM3 Indosat customer satisfaction on the citizens of Central Jakarta 004 37,11 RW% variation of the variable Y is determined by the variable X. Conclusion of the research was there is a positive relationship between the ideals of the brand with a purchasing decision on Central Jakarta RW004 it means the better the customer perception of the price offered, it will be the higher the purchasing decisions.

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