ANALISIS KEY COMPETITIVENESS INDICATOR PERUSAHAAN PENGEMBANG PROPERTI STUDI KASUS : WILAYAH KOTA TANGERANG SELATAN

LAVANTI, DWI DEWI (2019) ANALISIS KEY COMPETITIVENESS INDICATOR PERUSAHAAN PENGEMBANG PROPERTI STUDI KASUS : WILAYAH KOTA TANGERANG SELATAN. S2 thesis, Fakultas Ekonomi.

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Abstract

ABSTRACT The objectives of this study are: 1) to determine the factors / dimensions of competitiveness of property developers, 2) to identify key competitiveness indicators of property developer companies. The unit of analysis is 92 property development companies located in the South Tangerang City area, each company represented by one employee as a respondent. The research methodology uses a qualitative approach (exploratory research) with data collection and analysis methods carried out in triangulation (combined). The results of the study concluded that out of the 33 indicators of competitiveness identified, there were 5 factors and 18 key competitiveness indicators forming competitiveness in property development companies, namely 1) operational (consisting of variable revenue, cost control, strategic partners, productivity & capital), 2 ) company ranking (consisting of company scale variables, company experience, land reserves, reputation & market share), 3) products (consisting of promotion variables, product quality, concepts & prices), 4) BOD capabilities (consisting of company strategy variables & entrepreneurship) and accessibility (consisting of location & infrastructure variables). Some variables must be owned by the company to be able to run their business and can compete, namely capital, cost control, company scale, company experience, reputation, concepts, promotion, entrepreneurship, location and infrastructure Keywords: Competitiveness, Competitiveness Factor, Key Competitiveness Indicator

Item Type:	Thesis (S2)
Additional Information:	Pembimbing I : Dr.Muhammad Rizan, SE, MM ; Pembimbing II: Unggul Purwohadi, SE, MSi, PhD
Subjects:	Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perusahaan (Management for Enterprises)
Divisions:	Fakultas Ekonomi > S2 Magister Manajemen
Depositing User:	Budi Siswanto
Date Deposited:	06 Mar 2019 02:09
Last Modified:	06 Mar 2019 02:09
URI:	http://repository.fe.unj.ac.id/id/eprint/7260

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