STUDI KINERJA UMKM DITINJAU DARI ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN INOVASI: KASUS PADAUMKMBINAANKECAMATAN CEMPAKA PUTIHJAKARTA PUSAT

SURYANINGSIH, SURYANINGSIH (2018) STUDI KINERJA UMKM DITINJAU DARI ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN INOVASI: KASUS PADAUMKMBINAANKECAMATAN CEMPAKA PUTIHJAKARTA PUSAT. S2 thesis, Fakultas Ekonomi.

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Abstract

Abstract This study purpose was to measure and analyzing effect of Market Orientation, Entrepreneurial Orientation and Innovation onSMEsPerformance in Central Jakarta. Researchobject arefoodstreet SMEs in Central Jakarta. This study uses primary data. Total population is 101 foodstreet SMEs. This study uses mixed methods. Data analysis was obtained through an instrument in the form of a questionnaire with analysis tools is partial least square (PLS) through SmartPLS 3.0 software. Research results show that: innovation and high market orientation can improve business performance. Entrepreneurial orientation can increase innovation. Entrepreneurial orientation can improve business performance by mediating innovation.Entrepreneurial orientation can affect business performance although at negative and at insignificant. Market orientation can influence innovation although at negative and at insignificant. Market orientation can affect business performance by mediating innovation although at negative and at insignificant. Keywords:Market Orientation, EntrepreneurialOrientation, Innovation and PerformanceSMEs

Item Type:	Thesis (S2)
Additional Information:	Pembimbing I : Dr. Agung Wahyu Handaru, ST, MM ; Pembimbing II: Dr. Budi Santoso, MM
Subjects:	Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Bisnis (Business) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions:	Fakultas Ekonomi > S2 Magister Manajemen
Depositing User:	Budi Siswanto
Date Deposited:	06 Mar 2019 04:14
Last Modified:	06 Mar 2019 04:14
URI:	http://repository.fe.unj.ac.id/id/eprint/7288

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