PENGARUH PAST EXPERIENCE DAN PERCEIVED RISK TERHADAP PURCHASE INTENTION PADA SITUS LAZADA DENGAN TRUST SEBAGAI VARIABEL INTERVENING (Studi Pada Mahasiswa Universitas Negeri Jakarta)

ASTARI, TAMI NINDY (2019) PENGARUH PAST EXPERIENCE DAN PERCEIVED RISK TERHADAP PURCHASE INTENTION PADA SITUS LAZADA DENGAN TRUST SEBAGAI VARIABEL INTERVENING (Studi Pada Mahasiswa Universitas Negeri Jakarta). Fakultas Ekonomi, Universitas Negeri Jakarta.

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Abstract

The objectives of this study are: 1) to determine whether the past experience influence has a significant effect on purchase intention. 2) To find out whether perceived risk has a significant effect on purchase intention. 3) To find out whether the past experience has a significant effect on trust. 4) To find out whether perceived risk has a significant effect on trust. 5) To find out whether purchase intention has a significant effect on trust. 6) To find out whether past experience is thought to have a significant effect on purchase intention through trust as an intervening variable. 7) To determine whether perceived risk is thought to have a significant effect on purchase intention through trust as an intervening variable. The method of data collection uses a survey method with an instrument in the form of a questionnaire. The object of this study was 200 respondents who had shopped online. Technical data analysis uses Lisrel and SPSS version 23 to process and analyze research data. The sampling technique used in the study was purposive sampling. The results of this study are that past experience has a significant effect on purchase intention, perceived risk has a significant effect on purchase intention, past experience has a significant effect on trust, perceived risk has a significant effect on trust. purchase intention has a significant effect on trust, past experience is thought to have a significant effect on purchase intention through trust as an intervening variable, perceived risk is thought to have a significant effect on purchase intention through trust as an intervening variable

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