PENGARUH KEPERCAYAAN DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE TOKOPEDIA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA

RESTIANA, FEBRI (2019) PENGARUH KEPERCAYAAN DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE TOKOPEDIA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA. S1 thesis, Fakultas Ekonomi.

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Abstract

FEBRI RESTIANA, The Effect of Trust and Safety on Purchasing Decisions on Falkutas Economics Students, Jakarta State University. This research was conducted at the Faculty of Economics, Jakarta State University, for 6 months starting from January to June 2019. The purpose of this study was to determine the Effect of Trust and Safety on Purchasing Decisions on Falkutas Economics Students of the State University of Jakarta. The research method that the researchers used was a survey method with a correlational approach, the population used was all students of the Faculty of Economics, State University of Jakarta. The sampling technique used was Purposive sampling technique of 110 people. The resulting regression equation is Ŷ = 15.731 + 0.480 X1 + 0.329 X2. Test requirements analysis is the normality test with the Kolmogorov-Smimov test with a significance level (α) = 5% or 0.05 and produces a significant level of Y value of 0.200, X1 of value of 0.200, X2 of value of 0.200. Because the significance level of the three variables> 0.05, it can be concluded that the data is normally distributed and can be used in further analysis. Linearity regression test of Y for X1 and Y for X2 produces a significance value in Linearity, which is 0,000 <0.05, so it can be concluded that it has a linear relationship. From the test of the significance of regression Y on X1 and X2 produces Fcount> Ftable, which is 16.444> 3.08 so it can be concluded that the regression equation is significant. Next, a t test was carried out and Y was produced over X1 of 3,780> ttable = 1,65895 Y over X2 of tcount = 3,650 and ttable = 1,28944. the correlation between the safety variable (X2) and the purchase decision (Y) is 0.350. Thus, there is a positive and significant relationship between trust and purchasing decisions and a positive and significant relationship between security and purchasing decisions. Thus, it can be concluded that there is a positive and significant relationship between trust and security with purchasing decisions. The coefficient of determination of Y over X1 and X2 obtained is 0.470 which indicates that 47.0% of the purchase decision variable is determined by trust and security. Meanwhile, the remaining 53% is influenced by other factors. Keywords: Purchase Decision, Trust, Security

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