ANALISIS PERAN BIAYA PEMASARAN TERHADAP REALISASI PENJUALAN DAN LABA GRAND KAMALA LAGOON

WIJAYA, ROBBY YANTO (2019) ANALISIS PERAN BIAYA PEMASARAN TERHADAP REALISASI PENJUALAN DAN LABA GRAND KAMALA LAGOON. D3 thesis, Universitas Negeri Jakarta.

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Abstract

Robby Yanto Wijaya, 2019, 8323165495, Analysis The Role Of Marketing Cost On The Realization Of Sales And Grand Kamala Lagoon Profits. D3 Accounting Study Program. Faculty of Economics, State University of Jakarta. The research was conducted in grand kamala lagoon to knows all components marketing costs grand kamala lagoon and find out whether marketing costs have issued grand kamala lagoon influence on increased sales and profit the company. The methodology that is used is a qualitative approach and types of data on used is primary data where the data collected through interviews and analysis of data, interviews in this research and analysis technique of data from the analysis case study. The result from this research stated that component marketing costs divided into two the ATL (above the line) and BTL (below the line) marketing costs issued grand kamala lagoon not directly influence although. can boost sales While for, profit marketing costs have a direct influence because when marketing costs reached efficiency when the companies issued marketing costs low but could raise the value of, significantly of course it can raise. corporate profits. That advice that should be given for Grand Kamala Lagoon can maximize the function of the cost of marketing by making efficient cost components marketing to get strong sales and generate profit that is to be maximized in the following year.

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