FAKHRI, FAKHRI (2019) PENGARUH PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI JEJARING SOSIAL INSTAGRAM (Survei pada Mahasiswa Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.
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Abstract
Fakhri, 2019, 8223163054, “The Influence Of Risk Perception On Purchase Decision through Social Network Instgram (Survey on students Universitas Negeri Jakarta)”. DIII Marketing Management. Faculty of Economics. Universitas Negeri Jakarta. This research aims to: 1) know about the risk perception on Instagram 2) know about purchase decision through social media Instagram 3) analyze the influence of risk perception to purchase decision through social media Instagram. The primary data were collected by questionnaires that was spreading to buyer a product/service on Instagram. The subject of this research are students State Universiy of Jakarta. The sampling technique in this research used non-probability sampling with purposive sampling method. The author used SPSS program version 25 to process the data resource. From the result of this research, known that risk perception has influenced to purchase decision. Which is showed by value of coefficient determination (r2) is 0,241 (24,1%) then it means that the rest is 0,759 (75,9%) explained by other variables. In this research, also known that risk perception have positive and significant influence to purchase decision. It can be showed by the value of thitung which is higher than ttabel, 6,422 > 1,978. Keyword: Risk Perception, Purchase Decision, Social Media, Instagram
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Pembimbing : Dra. Basrah Saidani, M.Si |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 04 Sep 2019 07:42 |
| Last Modified: | 04 Sep 2019 07:42 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/8174 |
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