PENGARUH MARKETING MIX TERHADAP LOYALITAS PELANGGAN DALAM MENGGUNAKAN JASA TRANSPORTASI OJEK ONLINE PT. GRAB (Survei Pada Mahasiswa/i Universitas Negeri Jakarta Kampus A)

SYAQRI, HARDIGUS WAZZI (2019) PENGARUH MARKETING MIX TERHADAP LOYALITAS PELANGGAN DALAM MENGGUNAKAN JASA TRANSPORTASI OJEK ONLINE PT. GRAB (Survei Pada Mahasiswa/i Universitas Negeri Jakarta Kampus A). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Hardigus Wazzi Syaqri, 2019; THE INFLUENCE OF MARKETING MIX ON CUSTOMER LOYALTY IN USING THE ONLINE MOTORCYCLE TAXI SERVICE OF PT. GRAB (Survey on State University Of Jakarta Campus A). Marketing Management Study Program DIII. Department of Management. Faculty of Economics. State University of Jakarta. The main purpose of this research are as follows to find out: 1) An overview of the marketing mix by online motorcycle taxi services at PT. Grab. 2) An overview of the customer loyalty of online motorcycle taxi transportation services at PT. Grab. 3) Effect of Marketing Mix on customer loyalty on the online motorcycle taxi transportation services of PT. Grab. 4) How much influence does the marketing mix variable have on the customer loyalty of online motorcycle taxi transportation services at PT. Grab. The method of collecting data uses a survey method with a questionnaire instrument. The samples taken were 125 respondents. The subjects of this study were Jakarta State University Campus A students who used Grab at least 3 times a week. The method of data analysis uses descriptive statistical analysis and simple regression analysis. Using SPSS Version 25 and Microsoft Excel applications to process research data. The results of this study show that the marketing mix has a significant positive effect on the loyalty of Grab customers in Jakarta State University students, with a significant value of 0,000. Based on the value of the coefficient of determination or R2, customers loyalty of 26,6% was influenced by marketing Mix. The remaining 73.4% is explained by other variables such as service quality, customer satisfaction, and others. Keywords: Marketing Mix, Customer Loyalty, Online Transportation, Grab

Item Type: Thesis (D3)
Additional Information: Pembimbing : Dra. Basrah Saidani, M.Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Budi Siswanto
Date Deposited: 04 Sep 2019 07:55
Last Modified: 04 Sep 2019 07:55
URI: http://repository.fe.unj.ac.id/id/eprint/8177

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