MODEL PENINGKATAN DAYA SAING PERUSAHAAN (STUDI KASUS PADA PERUM PERUMNAS)

ANGGRAINI, UTAMI (2019) MODEL PENINGKATAN DAYA SAING PERUSAHAAN (STUDI KASUS PADA PERUM PERUMNAS). S2 thesis, Universitas Negeri Jakarta.

	Text Cover.pdf Download (1MB)
	Text Table_of_Content.pdf Download (275kB)
	Text Chapter1.pdf Download (541kB)
	Text Chapter2.pdf Restricted to Repository staff only Download (1MB)
	Text Chapter3.pdf Download (385kB)
	Text Chapter4.pdf Restricted to Repository staff only Download (1MB)
	Text Chapter5.pdf Download (162kB)
	Text Bibliography.pdf Download (159kB)

Abstract

The purpose of this study is to identify the factors that affect the competitiveness of Perumnas in the property industry in Indonesia, and determine the competitive strategies needed in order to improve the competitiveness of Perumnas in Indonesia property industry. The method used in this research is qualitative approach with a case study method and a quantitative approach through SWOT analysis. Interviews and questionnaires involved the senior leaders of the companies studied and competitors. This research shows that the internal factors of the company are the big name of the company, the company's experience in the field of housing and settlements, limited working capital, lack of Human Resources (HR) capacity, location of land bank which is not strategic location, and scattered working areas. Whereas the external factors are the Government Program of one million houses, stability of macroeconomic conditions, population growth and the large number of backlogs, technological developments for housing, government regulations in terms of licensing, more competitive and innovative competitors, and trends in Indonesian political instability.Based on the results of the SWOT and BCG Matrix analysis obtained alternative strategies, among others, companies must focus on strategies to minimize the company's internal problems so as to seize better market opportunities, namely through the search for new financing schemes with low interest, increasing human resource capacity through training and certification expertise, cooperation in optimizing partners' land assets. In addition the company must also implement an intensive strategy through market penetration, market development, or product development. Keywords : EFAS, IFAS, SWOT Analysis, BCG Matrix, Competitive Strategy, Developer.

Actions (login required)

View Item