Aplikasi Technology Acceptance Model (TAM) Terhadap Pengguna Layanan Internet Banking di Kota Tangerang

NURAINI, LUTHFI (2019) Aplikasi Technology Acceptance Model (TAM) Terhadap Pengguna Layanan Internet Banking di Kota Tangerang. S2 thesis, Universitas Negeri Jakarta.

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Abstract

This study tries to explain the Perceived Benefits and Ease of Use Perception of actions using internet banking. The conceptual framework has been developed and developed on the theory of model acceptance (TAM). The questionnaire was developed and distributed to 300 respondents who are all internet banking users. The research method used in this survey is the Quantitative Descriptive Research Method. The sampling used in this survey was published for internet banking users. So in collecting primary data, researchers collected 300 valid respondents. The sampling technique used in this study is non probability sampling, namely convenience sampling, because we want to discuss the variables that are submitted to users. This study provides the results that Perceived Ease of Use is significantly related to Attitude Toward Using, Attitude Towards Using has a significant effect on Behavioral Intention to Use, Behavioral Intention To Use has a significant effect on Actual Use. But Perceived Ease of Use to Perceived Usefulness has not significant, Perceived Usefulness are not significantly related to Attitude Towards Use, and Perceived Usefulness is not significant to the Behavioral Intention To Use, also Perceived Ease Use has no significant effect on Behavioral Intention to Use. This research is expected to contribute to managerial to include marketing strategies that are suitable for the promotion of products or services that have characteristics of certain segments. Keywords: Internet Banking, Technology Acceptance Model (TAM), Structural Equation Model (SEM)

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