PENGARUH CELEBRITY ENDORSER TERHADAP NIAT BERTRANSAKSI ONLINE DI BUKALAPAK (Studi kasus pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta)

SUGESTA, ALVIN FAJAR (2019) PENGARUH CELEBRITY ENDORSER TERHADAP NIAT BERTRANSAKSI ONLINE DI BUKALAPAK (Studi kasus pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Alvin Fajar Sugesta, 2019, 8223163608, Title "Effects of Celebrity Endorsers on Intentions of Online Transaction at Bukalapak (Case Study of Students of the Faculty of Economics, Jakarta State University)"DIII Marketing Management Study Program. Faculty of Economics, Universitas Negeri Jakarta. This study aims to determine the effect of Celebrity Endorser on the intention to transact online at Bukalapak. In this study data was obtained by distributing questionnaires. The sample used was 126 respondents who had visited the Bukalapak site. The data analysis method used is simple linear regression analysis. The results of this study indicate that the variable celebrity endorser has a positive and significant effect on the intention to transact online. This is indicated by the R Square value of 0.331 or 33.1%. Keyword : Celebrity Endorser, Intention of Online Transaction

Item Type: Thesis (D3)
Additional Information: Pembimbing : Setyo Ferry Wibowo, SE, M.Si
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Budi Siswanto
Date Deposited: 28 Jan 2020 03:13
Last Modified: 28 Jan 2020 03:15
URI: http://repository.fe.unj.ac.id/id/eprint/8508

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