PENGARUH LINGKUNGAN TOKO DAN PROMOSI TERHADAP PEMBELIAN TIDAK TERENCANA DENGAN EMOSI SEBAGAI INTERVENING (STUDI PADA PEOPLE’S PROJECT DI KUNINGAN CITY JAKARTA SELATAN)

NOVITO, ANDIKA (2019) PENGARUH LINGKUNGAN TOKO DAN PROMOSI TERHADAP PEMBELIAN TIDAK TERENCANA DENGAN EMOSI SEBAGAI INTERVENING (STUDI PADA PEOPLE’S PROJECT DI KUNINGAN CITY JAKARTA SELATAN). S1 thesis, Universitas Negeri Jakarta.

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Abstract

Andika Novito, 2019; The Effect Of Store Environment and Promosi Toward Pembelian tidak terencana with Emosi as an Intervening (Study at People’s Project in Kuningan City South Jakarta). Thesis, Jakarta: Management Studies Program, Faculty of Economics, Jakarta State University. Supervisor Team: Dr. Mohamad Rizan SE, MM & Ika Febrilia, SE, MM. The purpose of this study are: 1) To determine the effect of Store environment on Emosi in Peoples project. 2) To know the effect of Promosi on Emosi in Peoples project. 3) To know the effect of Emosi to Pembelian tidak terencana at Peoples project. 4) To know the effect of Store environment to Pembelian tidak terencana at Peoples project. 5) To know the influence of Promosi to Pembelian tidak terencana at Peoples project. 6) To determine the effect of Store environment on Pembelian tidak terencana mediated by Emosi in Peoples project. 7) To know the influence of Promosi on Pembelian tidak terencana mediated by Emosi in Peoples project. Methods of data collection using survey method with the instrument in the form of questionnaire. The object of this research is 250 respondents who have visited Peoples project.Technique data analysis using Lisrel and SPSS version 23 to process and analyze data research results. Sampling technique used in this research is purposive sampling. The result of this research is positive and significant influence of Store environment to Emosi in Peoples project. There is a positive and significant influence of Promosi on Emosi in Peoples project. There is a positive influence and significant Emosi to Pembelian tidak terencana in Peoples project. There is a positive influence and significant Store environment to Pembelian tidak terencana in Peoples project. There is a positive and significant influence of Promosi on Pembelian tidak terencana at Peoples project. There is a positive and significant influence of Store environment on Pembelian tidak terencana mediated by Emosi in Peoples project. There is a positive and significant impact of Promosi on Pembelian tidak terencana mediated by Emosi in the Peoples project. Keywords: Store Environment, Promosi, Emosi, Pembelian tidak terencana, Retail.

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