KEPUASAN DAN NIAT UNTUK MENGUNJUNGI KEMBALI TEMPATAGROWISATA DI CIWIDEY

PRADITO, ARDHIA RONGGO (2019) KEPUASAN DAN NIAT UNTUK MENGUNJUNGI KEMBALI TEMPATAGROWISATA DI CIWIDEY. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Ardhia Ronggo Pradito, 2019; Satisfaction and Intention to Revisit Agro Tourism Sites in Ciwidey. Thesis, Jakarta: Concentration in Marketing Management, S1 Management Study Program, Faculty of Economics, Jakarta State University. Advisory Team: Usep Suhud, M.Si, Ph.D and Dra. Basrah Saidani, M.Si. The purpose of this research ware to determine the effect of Customer Experience on Customer Satisfaction, Customer Expectation on Customer Satisfaction, Destination Image of Customer Satisfaction, Customer Satisfaction on Revisit Intention, Customer Experience on Revisit Intention, and Destination Image on Revisit Intention. The data collection method uses a survey with an instrument in the form of a questionnaire. This research sampled 200 respondents who visited the strawberry farm in Ciwidey, Bandung. Data analysis techniques in this research using SPSS version 22 and AMOS version 23 to process the research data. The results showed that Customer Experience had a positive effect on Customer Satisfaction, Customer Expectation had a positive effect on Customer Satisfaction, Destination Image had a positive effect on Customer Satisfaction, Customer Satisfaction had a positive effect on Revisit Intention, Customer Experience had a positive effect on Revisit Intention, and Destination Image had a positive effect on Revisit Intention. Keywords: Customer Experience, Customer Expectation, Destination Image, Customer Satisfaction, Revisit Intention, Tourism, Ciwidey Strawberry Farm.

Item Type:	Thesis (S1)
Additional Information:	Pembimbing I : Usep Suhud, M.Si, Ph.D Pembimbing II: Dra. Basrah Saidani, M.Si
Subjects:	Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perusahaan (Management for Enterprises) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions:	Fakultas Ekonomi > S1 Manajemen
Depositing User:	Budi Siswanto
Date Deposited:	28 Jan 2020 07:20
Last Modified:	28 Jan 2020 07:20
URI:	http://repository.fe.unj.ac.id/id/eprint/8516

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