PENGARUH KEPERCAYAAN, KEMUDAHAN PENGGUNAAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (SURVEI PADA KONSUMEN TOKOPEDIA)

AGASSI, ARI (2019) PENGARUH KEPERCAYAAN, KEMUDAHAN PENGGUNAAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (SURVEI PADA KONSUMEN TOKOPEDIA). S1 thesis, Universitas Negeri Jakarta.

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Abstract

Ari Agassi, 2019: EFFECT OF TRUST, EASE OF USE, AND QUALITY OF INFORMATION ON PURCHASING DECISIONS ONLINE. Jakarta: Management Study Program, Faculty of Economics, State University of Jakarta. This purpose of this study are: 1) to find out the influence of trust on online purchasing decisions, 2) to determine the effect of ease of use on online purchasing decisions, 3) to determine the effect of information quality on online purchasing decisions. Methods of data collection using primary data that is questionnaire. The number of samples in this study are 200 respondents. Data analysis in this study using software SPSS version 22. The research result show: 1) trust has a positive effect on purchasing decisions, 2) ease of use has a positive influence on purchasing decisions. 3) information quality has a positive effect on purchasing decisions. Keywords: trust, ease of use, quality of information, purchasing decisions.

Item Type:	Thesis (S1)
Additional Information:	Pembimbing I : Dra. Basrah Saidani, M.Si Pembimbing II: Rahmi, SE.,M.S.M
Subjects:	Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations)
Divisions:	Fakultas Ekonomi > S1 Manajemen
Depositing User:	Budi Siswanto
Date Deposited:	28 Jan 2020 07:27
Last Modified:	28 Jan 2020 07:27
URI:	http://repository.fe.unj.ac.id/id/eprint/8517

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