PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP REPURCHASE INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI INTERVENING (STUDI KASUS PADA PENGGUNA APLIKASI PAYTREN KOMUNITAS GRIYA INSPIRA)

FAUJAN, WULAN (2019) PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP REPURCHASE INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI INTERVENING (STUDI KASUS PADA PENGGUNA APLIKASI PAYTREN KOMUNITAS GRIYA INSPIRA). S1 thesis, Universitas Negeri Jakarta.

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Abstract

Wulan Faujan, 2019; Effect of Peceived Ease of Use and Perceived Usefulness on Repurchase Intention with Customer Satisfaction as Intervening (Case Study on Paytren Aplication Users Griya Inspira Community). Thesis, Jakarta: Management Concentration, Faculty of Economics, Jakarta State University. Advisory Team: Dr. Mohammad Rizan SE, MM & Agung Kresnamurti, S.T, M.M. This research aims to determine aims to determine the effect of perceived ease of use on customer satisfaction, the effect of perceived usefulness on customer satisfaction, the effect of perceived ease of use on repurchase intention, the effect of perceived usefulness on repurchase intention, the effect of customer satisfaction on repurchase intention, the effect of perceived ease of use on repurchase intention through customer satisfaction as intervening, the effect of perceived usefulness on repurchase intention through customer satisfaction as intervening, in the Paytren Application in the Griya Inspira community. Survey methods with instruments in the form of questionnaires are data collection methods that researchers use. The sample of this study was 205 respondents who had used and transacted in the Paytren application. Data were analyzed using SPSS version 22 and SEM (Structural Equation Model) from LISREL software version 8.80 to process and analyze research data. The results of hypothesis testing show: 1) perceived ease of use has a significant effect on customer satisfaction, 2) perceived usefulness has a significant effect on customer satisfaction, 3) customer satisfaction has a significant effect on repurchase intention, 4) perceived ease of use has a significant effect on repurchase intention, 5) perceived usefulness has a significant effect on repurchase intention, 6) perceived ease of use has a significant effect on repurchase intention through customer satisfaction as intervening, 7) perceived usefulness has a significant effect on repurchase intention through customer satisfaction as intervening in the Paytren Application. Keywords: perceived ease of use, perceived usefulness, customer satisfaction, repurchase intention, Paytren Application, E-commerce, Payment Application, SEM

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