PENGARUH KUALITAS DESAIN WEBSITE DAN KESADARAN MEREK TERHADAP NIAT BELI KONSUMEN PADA SITUS JUAL BELI ONLINE

ALLIYASIH, FARASHANTY (2020) PENGARUH KUALITAS DESAIN WEBSITE DAN KESADARAN MEREK TERHADAP NIAT BELI KONSUMEN PADA SITUS JUAL BELI ONLINE. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Farashanty Alliyasih. 2020: 1705617122. The Influence of Website Design Quality and Brand Awareneness on Consumer Purchase Intention on Online Market Place. Jakarta: Study Program of S1 Management, Faculty of Economics, Jakarta State University. Advisory Team: Dra. Basrah Saidani, M,Si & Shandy Aditya BIB MPBS. The purpose of this research are: 1) to determine the effect of website design quality has a significant effect on purchase intention, 2) to determine the effect of website design quality has a significant effect on brand awareness 3) to determine the effect of brand awareness has a significant effect on purchase intention. Methods of collecting data using survey with instruments in the form of questionnaires. The object of this study were 200 respondents with purposive sampling. The sample of this study is internet users who have accessed the Bukalapak.com website, and never made a purchase on Bukalapak.com. Data analysis using SPSS Software version 24 and using AMOS version 22. The results showed that all hypotheses could be accepted. Keywords: Website Design Quality, Brand Awareness, Purchase Intention, Bukalapak. SEM

Item Type:	Thesis (S1)
Additional Information:	Pembimbing I : Dra. Basrah Saidani, M.Si Pembimbing II: Shandy Aditya BIB, MPBS
Subjects:	Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions:	Fakultas Ekonomi > S1 Manajemen
Depositing User:	Budi Siswanto
Date Deposited:	29 Feb 2020 04:16
Last Modified:	29 Feb 2020 04:16
URI:	http://repository.fe.unj.ac.id/id/eprint/8873

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