MAULIDA, YESSICA BHALLTA (2020) PENGARUH EMOTIONAL MARKETING TERHADAP MINAT BELI SMARTPHONE APPLE. D3 thesis, Universitas Negeri Jakarta.
|
Text
Cover.pdf Download (685kB) | Preview |
|
|
Text
Table_Of_Content.pdf Download (97kB) | Preview |
|
|
Text
Chapter1.pdf Download (300kB) | Preview |
|
![[img]](http://repository.fe.unj.ac.id/style/images/fileicons/text.png) |
Text
Chapter2.pdf Restricted to Repository staff only Download (343kB) |
|
|
Text
Chapter3.pdf Restricted to Repository staff only Download (747kB) |
|
|
Text
Chapter4.pdf Download (88kB) | Preview |
|
|
Text
Bibilography.pdf Download (194kB) | Preview |
Abstract
Yessica Bhallta Maulida, 2020; The Effect of Emotional Marketing on Purchase Intention in Apple. Scientific Work, Jakarta: DIII Study Program in Marketing Management, Faculty of Economics, Jakarta State University. Supervisor: Dr. Christian Wiradendi Wolor, SE., MM. This scientific work aims to find out: 1) Description of Emotional Marketing and Purchase Intention 2) The Effect of Emotional Marketing Strategy on Purchase Intention in Apple. Data collection methods using survey methods using a questionnaire distributed online. Samples taken were 81 respondents. The data analysis method uses descriptive statistical analysis and simple linear regression analysis, using SPSS Version 25 to process the research data. The results showed that emotional marketing had an effect on purchase intention in Apple. In the Determination Coefficient (R2 ) content marketing affects customer engagement by 33,3% and 66,7% is influenced by other variables. Keywords: Emotional Marketing, Purchase Intention, Smartphone Apple
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Pembimbing : Dr. Christian Wiradendi Wolor, SE., MM |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 30 Sep 2020 02:23 |
| Last Modified: | 30 Sep 2020 02:24 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9236 |
Actions (login required)
 |
View Item |
